Most apps kids play with have an education element tied together with their natural urge of creativity and curiosity, which doubles on parents’ desires.
Kids often like to mimic real-world activities such as role-playing, creating/building, and decision-making. They love to be the ‘know-it-all’ and have a sense of empowerment.
Kids are exceptionally digitally mature in this generation; they will often use their own iPads to look back at old memories, make new ones, ask google questions via voice and find things they’re interested in discovering.
Kids are driven by a sense of achievement and tend not to continue with activities if they feel like they are not achieving and progressing in an expected manner.
Parents express frustration that during short flights, there is nothing for the kids to do and feel the added pressure of making sure they will be entertained.
Parents find it challenging to relax prior to boarding and during flight as they feel like they have to keep the kids occupied and not disturb other travelers.