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Fashion

Working as a freelancer allowed me to work with many retailers and contribute to their platforms

My Fashion Experience

I’ve had the great opportunity to work with many large high street fashion brands ( including T.M.Lewin, The White Company, Specsavers and George) throughout my career.

My responsibilities at each place varied from designing/developing campaign pages, asset creation, email newsletters and UX consultation.

My Outputs:

  • Web Pages
  • Newsletters
  • Art Direction
  • UX improvements

Client Recommendation

Hardy was in the creative team for 4 weeks working on our Spring 16 email UK and US email plan. The project had a tight deadline, but he was very pro-active and I found him very conscientious and personable and he quickly became part of the team. He was super quick and was able to take the initiative and deliver a fully responsive creative email campaign under pressure, with great attention to detail. I would recommend Hardy for any future employer. He would be a real asset to any team, plus he knows his stuff.

Lee Callen Senior Digital Designer at The White Company

Campaign Pages

Being a digital designer, I was often required to design/develop campaign pages for fashion brands. It would initially start with concepting an idea how to market the campaign online and then gathering the assets for the campaign in order to design a page/microsite around it. I was sometimes also required to art direct the photoshoots, getting the right images needed for web and also coding it up after design was signed off.

Colleague Recommendation

Hardy is an exceptionally bright and talented designer. His level of skill and competence is well above his age and experience and is possibly the most promising young designer I've ever worked with. On top of all that he is a pleasure to be around and a valuable asset at any post work drinks.

Jake Lawrence Senior Digital Designer at T.M Lewn

Email Newsletters

Occasionally I would help out with email newsletters, working closely with the CRM team to deliver strategic content in rich creative layouts that maximised the capabilities of limited email deliverables. Being efficient in front-end development, I usually do code up my own emails; reducing time between design and development. At T.M.Lewin I was responsible for developing a responsive coded template that allowed other team designers to easily develop their own designs too.