Fashion

About my E-Commerce Experience

I’ve done a lot of varied work for fashion retailers from doing micro sites/landing pages to assist creation to email newsletters, to even UX work, I’ve covered a lot of field within the fashion industry. Some well known fashion retailers I’ve had the pleasure to do work for include, T.M.Lewin, The White Company, Specsavers and Asda’s George  to name a few.

This experience has really allowed me to grow my knowledge about sub areas such as fashion, transactional processes, marketing and even business development. I’ve met great people within these retailers and has allowed me to transfer my knowledge and experiences to other retailers where I see similar flaws that have been dealt with before and what has worked for some retailers.

My Outputs

  • E-Commerce Assest Updates
  • Art Directing
  • Designing/Developing Pages
  • UX Improvements
  • Designing/Developing Email Newsletters

Campaign Pages

Being a digital designer, I was often required to design/develop campaign pages for fashion brands. It would initially start with concepting an idea how to market the campaign online and then gathering the assets for the campaign in order to design a page/microsite around it. I was sometimes also required to art direct the photoshoots, getting the right images needed for web and also coding it up after design was signed off.

Email Newsletters

Occasionally I would help out with email newsletters, working closely with the CRM team to deliver strategic content in rich creative layouts that maximised the capabilities of limited email deliverables. Being efficient in front-end development, I usually do code up my own emails; reducing time between design and development. At T.M.Lewin I was responsible for developing a responsive coded template that allowed other team designers to easily develop their own designs too.


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